Harta

F&B CONCEPT DEVELOPMENT AND MANAGED F&B OPERATIONS

Location: New York, NY
Client: Fortuna Hotel Collection

A Mediterranean brasserie on the main floor of Grayson Hotel, Harta is a collaborative exploration of regional cuisine from the team at Apicii, led by Chief Culinary Officer Jonathan Benno and Executive Chef Mark Zuckerman. Harta’s casual yet elevated all-day menus feature highly seasonal, flavorful and vibrant dishes that span Italian, French, and Spanish cuisines, reflecting Benno and Zuckerman’s years of experience in these respective fields. 

Among Harta’s dish highlights are mixed chicories with pomegranate and Rogue Creamery smokey blue, shrimp a la plancha and black bass with artichokes, fennel, radish and vadouvan broth. These join a dessert menu with items such as a Basque cheesecake served with mission figs and raspberries. The wine program features a hand-picked list of Old and New World wines selected to complement the cuisine. Curated by beverage director, Kyle Tran, Harta's creative cocktails are crafted with regionally inspired spirits and ingredients, such as the Evergreen with gin, green chartreuse, cardamom bitters, green apple and fennel and the Ebony with mushroom-butter fat washed rye, cognac and Amaro CioCiaro.

Harta creates an immersive escape with rattan, caning and velvet elements throughout, featuring authentic furnishings from Expormim and De La Espada and a tri-stain finished, hex parquet floor that was truly a labor of love. Handmade deep-blue tiles and a bar with warm walnut trim greet guests in the lounge, while a dining salon just beyond the bar showcases a palette of deep greens and plums through plush banquettes and lavish plantlife—plus a custom mural of a Mediterranean sunset. Everything comes together to create an approachable, casually elegant atmosphere.