bowery road

f&B concept development, managed f&b operations

Location: New York, NY
Client: Hersha

Engaged by Hersha Hospitality Management to concept and manage F&B operations at the Hyatt Union Square, NYC.

Bowery Road takes its name from its location on 4th Avenue, which was called Bowery Road when serving as the pathway to Peter Stuyvesant’s farm. The restaurant offers thoughtfully prepared American cuisine inspired by long relationships with local farmers and purveyors, and loaded with seasonal produce from the Union Square Greenmarket.